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When it comes to watching videos online, no name comes to mind more often than YouTube. They host nearly 2 billion users each month. 60% of people now prefer watching YouTube to watching TV. 80% of people under 49 are watching videos on YouTube. It’s popular. We get it. Everyone is on it. And there’s a…
Local Guides have contributed content about hundreds of thousands of businesses. They get together and have held meetups and conducted projects in Europe, India, South America, North America, Australia, and Asia. How Are Google’s Local Guides Different From Google Users? People have been contributing reviews, photos, and videos to Google for years. Google Local Guides…
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There are many types of risk in business: the risk that a new competitor will come on the market and steal market share, the risk that top staff members will jump ship for a better offer . . . but are you considering the significant risk that is associated with a cyber attack? A recent…
Cost-cutting measures are not unusual for organizations as they traverse the standard lifecycle of products and services. What you decide to cut during the lean times can have just as much impact as to where investments go when your business is flush with cash. Some organizations start their cuts in advertising and marketing but eventually…
When you’re working hard to grow your business, you can get caught up in things that take your attention away from your technology. Before you know it, your IT system isn’t up to speed because you failed to update an operating system. We don’t want this to happen. This is why we’ve provided a checklist…
All businesses today are faced with numerous technology decisions. The rapid rate of tech development and adoption has led to some truly remarkable transformations in the business landscape—and in the responsibilities, various professionals are expected to perform. CMOs are no exception. In fact, if you have been a CMO for very long, you have likely…
As a CEO, you have tremendous influence over your company’s brand, messaging, values and strategies. You also have a personal brand that increasingly today needs its own shaping, nurturing and feeding. One powerful way to improve your personal brand and your company’s messaging is to have your own blog. Your voice, insights, opinions and news…
Hackers Now Using HTTPS To Trick Victims Via Phishing Scams Everything you’ve heard about the safety of https sites is now in question. According to a recent FBI public service announcement, hackers are incorporating website certificates (third-party verification that a site is secure) when sending potential victims phishing emails that imitate trustworthy companies or email contacts.…
Currently, 30% of email addresses change every year. The majority of these changes are business related. No one wants to deal with the problems that come with changing personal contact information. Quite often, personal emails are attached to personal bills and subscriptions as well. When the big change happens and it is time to make…